The difference between frontend and backend development.

Web development consists of two major categories, frontend and backend, In this post we'll review the difference between frontend and backend development. The internet in a nutshell. Let's start with "How the web works" before explaining the difference between frontend…

The subscription based business model, an Adobe case study

The subscription based business model is constantly gaining traction, as all sorts of industries are changing from a one-time-off business model to a subscription based business model. In this post I'll explain why many companies are changing to a subscription…

When is the best time to post on LinkedIn?

LinkedIn has increased popularity these days, propelling its way to the top queue of business focused social media platforms, leaving it's users with the question 'When the best time to post on LinkedIn is.' In this post, I'll explain the…

What is a web app?

While web apps are exceedingly popular these days, regular business owners are still pondering What is a web app...? In this post, I'll define and clarify Web Apps. It's pros and cons, yet foremost how it differs from old school software, regular websites, mobile…

When is the best time to rebrand a business?

The first answer you get would be January first 20XX but, is this really the best time to rebrand a business? In this post I'll review the myth of rebranding and re-positioning a business at new year, is it true…

Welcome to our new website & blog

From carrying "Rebranding your brand" as our brand tagline we took the next step and totally rebranded Icon Studios. And guess what, Rebranding your brand is no longer our tagline... In this post I'll introduce you to our new blog, why we rebranded and…