The subscription based business model, an Adobe case study

The subscription based business model is constantly gaining traction, as all sorts of industries are changing from a one-time-off business model to a subscription based business model. In this post I'll explain why many companies are changing to a subscription…

When is the best time to rebrand a business?

The first answer you get would be January first 20XX but, is this really the best time to rebrand a business? In this post I'll review the myth of rebranding and re-positioning a business at new year, is it true…

Welcome to our new website & blog

From carrying "Rebranding your brand" as our brand tagline we took the next step and totally rebranded Icon Studios. And guess what, Rebranding your brand is no longer our tagline... In this post I'll introduce you to our new blog, why we rebranded and…